St. Petersburg automobile market has shrunk by 35% in 2015

St. Petersburg automobile market has shrunk by 35% in 2015

RusAutoNews.Com – As published by Auto-Dealer-SPb, 124,260 new cars and light commercial vehicles have been sold in St. Petersburg in 2015, which is equivalent to a 35% year-on-year decline. In December, St. Petersburg car dealers have sold 11,666 automobiles, 10% more than November, but 44% below the December 2014 figure. According to AEB data, the Russian car market has declined by 35.7% last year, to 1.6 million vehicles. Auto-Dealer-SPb states that St. Petersburg market had shrunk by 6% in 2014, in comparison with 2013.

KIA has become the sales leader of St. Petersburg (12,691 vehicles, -18%), overtaking Renault (12,587, -32%). Hyundai occupies the third place (11,094, +5%). KIA implemented a very aggressive marketing policy in 2015 and Renault has sold the old version of its bestseller Duster during the first half of the year, which affected the sales of the brand, say Auto-Dealer-SPb analysts. According to the analysts, during a serious market shrinkage, sales rise can only be observed in selected premium brands or the cheapest brands.

The analysts are of the opinion that the previous year’s factors will continue affecting this year’s automobile sales: weak ruble, oil prices and government programmes designed to stimulate the car market. The bestsellers will not change: the Korean brands and Renault, however LADA also expects an increase in sales, especially in big cities, thanks to its new models Vesta and Xray.