Avtovaz presented 4 new Lada models in Moscow

Avtovaz presented 4 new Lada models in Moscow

 

RusAutoNewsCom. As reported by Rostec, Avtovaz presented 4 new Lada models and showed a design concept car of the brand.

Lada continues a product offensive showing new bright models in Moscow International Autoshow. This is the new Granta family retaining the affordability and reliability in the new X-style, a unique Vesta Cross, multi–faced XRAY Cross and the flagship of the Vesta family – fast Vesta Sport.

Executive VP for sales and marketing of Lada Jan Ptacek underlined that the new products of the Moscow motor show organically supplement Lada cars’ lineup of the new generation embodying a bright design and new brand values. “Today Lada is a bold and bright design, confidence in all situations, the best quality and equipment at an affordable price. Our customers appreciated the changes occurred over the last 3 years – today Lada holds a record over the last 7 years market share of 20%”, said Mr. Ptacek.

The concept SUV Lada 4×4 Vision took the greatest attention of the public. Design Director of Lada Steve Mattin said that the brand’s development and product’s portfolio won’t stop. “We are preparing Lada’s future. Showing 4×4 Vision we demonstrate the potential of a unique, expressive, bold and energetic design embodied in a new SUV drawing the inspiration from the legendary Lada 4×4”, said Mr. Mattin

The President of Avtovaz Yves Caracatzanis in his speech at the opening of the Lada stand noted that bright new products, Brand’s changes and Lada’s leadership in the Russian market provides the stability for Avtovaz’s plants in Togliatti and Izhevsk. “We will continue to develop our production sites, adapt and integrate the best international technologies and processes, and develop social policy. We will do everything Avtovaz to be on a par with the best factories of the Alliance around the world”, said Mr. Caracatzanis.