Counterfeit car parts market in Russia is estimated at 27 billion rubles

Counterfeit car parts market in Russia is estimated at 27 billion rubles


 

Kommersant .- According to a research carried out by the company Brand Monitor, the volume of the counterfeit car parts market has reached 27 billion rubles in Russia in 2020, forming nearly 2.4% of the whole market. The share of counterfeit parts is almost equal to the world average, which amounts to 2.5% according to OECD data. The products, which are not recognised by the brand manufacturers as original, are classified as counterfeit goods.

Brand Monitor has estimated the car spare parts market at 1.1 trillion rubles in total, under the assumption of an 8% shrinkage in sales in 2020 (new car sales fell by 9%). Autostat, on the other hand, had estimated the volume of the secondary market for automotive components and spare parts in the Russian Federation at 1 billion units or an annual amount of 1.5 trillion rubles in monetary terms, at the end of 2019.

Brand Monitor has used data from an online survey conducted in December 2020 on 1000 car enthusiasts living in cities with a population of more than 100,000 residents and who had been replacing car parts over the past 12 months, in order to clarify the market panorama. The survey participants indicated the name of the spare parts, the place of purchase, the cost excluding the installation, as well as their assessment of the authenticity of the purchased parts.

While almost a quarter (23%) of the respondents had experience in purchasing counterfeit car parts, the majority (59%) admitted that they would not be able to tell the difference between the fake and genuine parts.

67% of car parts, at an approximate total value of 740 billion rubles, have been sold and replaced at service centres in 2020, according to the survey. A third of car owners purchase car parts themselves, mainly online. Offline points, such as car markets, have noticeably lost customers due to the pandemic: the share of online sales have risen by 7 percentage points within the last nine months of 2020 to 26% (approximately 90 billion rubles).

According to the World Health Organisation data, 1.5 million people get injured due to counterfeit car parts per year and 36,000 people lose their lives. Tyre marking, a practice brought by the Russian Ministry of Industry and Commerce in November 2020, has been shown as one of the ways to combat counterfeit by the Kommersant newspaper. However, the expansion of the method to other components is not within the plans yet.