Toyota is the most trusted car brand amongst the Russian customers

Toyota is the most trusted car brand amongst the Russian customers


 

RusAutoNews.- According to the data of one of the major research companies, Romir, Toyota is the most trusted car brand amongst the Russian customers.

With a rating of 95%, Toyota has topped the trust list as a result of a survey conducted on automobile brands amongst car enthusiasts. The brand has been the leader of the ratings since 2016, adding two percentage points to its performance in 2021.

The key values of the automotive industry have also been analysed in the survey. The most important quality in the eyes of the Russian clientele has become reliability, with 67% of the votes. The importance of this factor has risen by 4% in comparison with last year. According to the response given by the participants of the survey, Toyota has a very high level of reliability.

Safety has come out as the second most significant factor in the survey with a result of 61%. This factor has grown by 5% year-on-year, being another characteristic feature of Toyota, thanks to the highest level of passive safety and the modern package of Toyota Safety Sense active safety systems.

More than 1000 participants from cities with populations over 100,000 people were questioned at the time of the survey of the most trusted car brand. The Confidence Index results are based on the difference between the proportion of respondents with positive and negative views about a particular brand. The survey on the business reputation of brands has been conducted in Russia since 2016.

Romir research holding has been specialised in marketing, media and socio-economic surveys since 1987.

Source: Toyota

Tags: Toyota