LCV sales have fallen by 15.4% in Russia in 2014

LCV sales have fallen by 15.4% in Russia in 2014

Kommersant – According to Autostat data, new light commercial vehicle sales have fallen by 15.4% in Russia last year. 139,600 vehicles have been sold. As one may remember, according to AEB data, the combined shrinkage rate of passenger car and LCV sales has reached 10% during the same period. Thereby, light commercial vehicle sales figure has displayed a negative dynamics once again, following the 3.4% shrinkage in 2013.

GAZ has become the market leader again, with a sales figure of 56,100 vehicles. However, the sales of the brand have declined sharply year-on-year: 17.1%. GAZ, on the other hand, has announced the shrinkage rate in sales as 16% and added that the figure is accordant with the general situation of the market. UAZ occupies the second place in LCV market with a sales figure of 19,400, according to Avtostat (-15.3%). UAZ officials have announced the annual sales figure as 22,000 and the shrinkage rate as 2%, on the other hand. Autostat analysts show the contracts between UAZ and the army as the reason behind the difference in figures.

Mercedes has become Russia’s third best-sold LCV in 2014, with 10,300 vehicles (+89%). AVTOVAZ has sold 8700 Largus (+46.4%). The sales figures of Peugeot and Citroen are 5100 (-31.6%) and 3200 (-34%), respectively. PSA has put the blame on the antidumping decisions taken on 2013, for the decline in sales. The limitations brought on imported vehicles in public purchases by the Russian government seems to be another factor, affecting the sales of French brands in a negative way.

Other brands and their sales figures are as follows; Volkswagen – 7400 (-28.4%), Ford – 8800 (-31.1%).

VTB Kapital analyst Vladimir Bespalov reminds that during times of recession, the LCV market shrinks more than passenger car market and the demand tends to shift towards secondhand. Bespalov relates the increase in Largus sales to the model’s cheap price tag and being the only option in its segment, alongside the utilisation programme.