RNS - AVTOVAZ plans to switch to the new X-Face corporate design on all Lada models until 2026, as told by the Design Director of Lada: Steve Mattin to RNS.
“We have a medium-term development plan until 2026, within the framework of which we plan to release 12 new models and conduct 11 facelifts. The entire model range is likely to be updated to the X-Face style by the end of the term, if not earlier” - Mattin said.
Mattin has added that if the new generation of Lada models is released and a facelift is implemented in the near future, X-Face will most likely be the chosen style.
If a new Lada model is released, it will most definitely have the DNA of the X-style, he said.
AVTOVAZ has introduced the new X-Face corporate style on the concept of Lada XRay model in 2012. Lada Vesta became the first X-Face design model to be serially manufactured by AVTOVAZ in September 2015. The production of Lada XRay followed Vesta in the plant, in the new corporate design.
