Business Media Russia – From 3 to 5 April in Astana, the leading automotive exhibitions of Central Asia- an exhibition of auto parts and auto components KIAE supported by Automechanika and the commercial transport exhibition CTECA took place. On the platform of CTECA, the new section of road and construction machinery was opened. Exhibits of the section were presented in the pavilion and on the outdoor exposition, which allowed more visitors to see the technique more detailed.
High-ranking officials of the Republic of Kazakhstan – Vice-Minister for Investments and Development of the RK – Uskenbaev Kairbek; Deputy Chairman of the Board of the National Chamber of Entrepreneurs Atameken – Bishimov Kuanysh Erdauletovich; President of the Association of Kazakhstan Automobile Business Lavrentiev Andrey Sergeevich attended the official opening of the exhibitions. In addition, the Director General Messe Frankfurt Rus – Eugen Alles and Vice President of Mobility and Logistics Messe Frankfurt – Michael Johannes, said words of welcome.
The KIAE supported by Automechanika was traditionally presented by the national exposition of the People’s Republic of China, interesting and unusual stands of the companies Karcher, Phaeton DC, SOBEK service, Master Tool, Gasprom-lubricants, ChinaShintorg, Bohnenkamp and EuroMotor and others. Companies from Great Britain, Italy, Japan and Serbia participated for the first time in the exhibition. Having studied the market and having held many meetings, representatives of the companies were satisfied and plan their visit to the exhibition next year.
At the commercial transport exhibition CTECA, a record number of new vehicles and innovations were presented from the leading manufacturers – MAZ-Kazakhstan, Volvo Group Kazakhstan, Hyundai Com Trans Kazakhstan, Auto-Trade-K (Kamaz), Avtokapital (official Mercedes-Benz dealer). The new section of road and construction equipment was represented by the leading enterprise in Russia for the production of drilling machines Stroydormash and joint venture of the Russian Corporation “Russian Machines” diversified global manufacturer Terex Corporation – RM-Terex.
The business program of the exhibition was multiplex and interesting. The 3rd Kazakhstan International Automobile Forum (KIAF) was held for the first time for two days. The novelty of the forum became a practical conference for managers and specialists of the SRT, prepared by Garage Online Academy together with the international marketing agency AGV Aftermarket. General Director Maria Kotvitskaya, co-founder and ideologist Natalie Sherimbetova managed to attract attention of a wide audience, to disclose all the details of marketing for the SRT and to answer numerous questions from the public.
Another novelty in the business program of the exhibitions became a two-day conference venue “Academy KIAE”. The target site is accessible to all market specialists, including specialists in service stations, dealer networks, heads of service departments and other players in the auto parts market. It was attended by the General Director of Lesjofors Springs Konstantin Breze, with a report about the advantages and competitiveness of own products. One of the most interesting reports was the report of Kurmanbaev Batyr, technical manager of Phaeton DC named “Everything you want to know about engine oil”.
Moreover, within the framework of the KIAE supported by Automechanika, Business matchmaking program was held – direct negotiations with automakers from China. The program was busy and intensive – 176 meetings were held over two days of negotiations.
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