RusAutoNewsCom.- Ford Sollers has announced that the company will be renamed as Sollers Ford as of 1 October 2020. The decision of re-branding has been taken by the shareholders of the joint venture, which is formed of Sollers and Ford Motor Company.
“After taking the control of the shares of the joint venture (51%) on 1 July 2019, Sollers started focusing on the operational development of the enterprise, creation of new sales instruments and the maintenance of the steady growth of Ford Transit in the Russian LCV market, as the main shareholder. Re-branding will be part of the next stage of the long-term development strategy of the joint venture, following the restructuring of the enterprise” - as told by the general director of Sollers Nikolai Sobolev.
“The Russification of the company name is a logical step for an enterprise making production in Russia, totally integrated in the economy of the country. We have always identified the vertical localisation of production as one of the priority areas of development, which provides for the organisation of the entire production chain from the extraction of raw materials to the production of finished components in Russia. Doubling the localisation level in production in the near future is our target and we will do our best to achieve it” - said the chairman and the CEO of Ford Sollers Adil Shirinov.
“As Sollers Ford, we will continue manufacturing high quality and reliable Transit vehicles, in compliance with the global standards of Ford Motor Company” - as stated by Shirinov.
