RusAutoNewsCom.- As announced by Avtovaz press offıce, 343,512 Lada cars were sold in Russia in 2020, indicating 5% year-on-year decrease. The brand’s market share has increased from 20.6% to 21.5%, setting an absolute record for the last 9 years.
For the third year in a row, Granta and Vesta models remain the most popular cars in Russia. Granta occupies the first place in the ranking with 126,112 units sold. The market share of the model has amounted to 7.9%. The second place is occupied by Vesta with 107,281 units sold. The market share of the model has increased to 6.7%.
Lada Largus station wagon has also entered the Top-10 of the Russian passenger cars market with 37,166 units sold. In addition, 11,740 units Largus LCVs have been sold in 2020 in Russia. In the small LCV segment, in total 13,576 units were sold in 2020, which indicates 23% year-on-year growth.
5 new dealerships were opened abroad in 2020. More than 41 thousand Lada cars were sold in the neighboring CIS markets.
“Last year was a real test of the whole automotive industry’s strength. We are grateful to the federal and regional authorities for supporting our economic sector and the Lada Brand. Thanks to the consistent actions of our team and our partners, we were able to neutralize the negative consequences of the dramatic fall in the automotive market caused by a complex epidemiological situation. In 2021, Lada intends to maintain its leading position in Russia, develop sales in export markets, expand the product portfolio with new models – Niva Travel and Largus, as well as eye-catching limited series. It will be the main priority in our activities to continuously improve the level of our customers’ satisfaction, the offer and attractiveness our products and services”, – stated Olivier Mornet, Lada cars Executive Vice President for sales and marketing.
