Dongfeng Trucks enters the Russian market

Dongfeng Trucks enters the Russian market

Autostat – Dongfeng Trucks – a division of Dongfeng Motor Corporation for the production and sales of commercial vehicles – is now represented in Russia through the sole exclusive distributor, Dongfeng Motor Rus. The company has presented its model range of trucks in Russia: 8-tonnes Dongfeng KR-DFH5080B80, 12-tonnes Dongfeng KR-DFH5120B80 and DFL3310AW1 and DFL3251AW1 dump trucks, as reported by Dongfeng Motor Rus press office.

As one may remember, several independent distributors of Dongfeng trucks used to operate simultaneously in Russia until recently, each of which had its own dealer network. Dongfeng Motor Rus acts as the sole distributor of Dongfeng since July 2017 and will supply the products directly from the factory. The company will keep around 30 of the previous dealers, having signed dealership agreements with them. Dongfeng Motor Rus is currently searching for new partners, alongside plans to expand its dealer network. More than 6000 Dongfeng trucks have been sold up to today, the main driving force behind the sales being the dump trucks during the period. 6×4 and 8×4 Dongfeng KC dump trucks are the first models, the company plans to promote and and sell directly in the Russian market. In addition, the chassis for 8 and 12 tonnes Dongfeng KR medium-duty trucks are already available for orders. Two other new models will be introduced to the market in 2018.

In the meantime, the company plans to open three warehouses for Dongfeng Trucks spare parts: in Moscow, St. Petersburg and Chelyabinsk. Dongfeng Motor considers the Russian market as a promising prospect for the DFM brand and the establishment of a direct distribution network confirms the serious intentions of the company in Russia. First of all, it’s planned to pay attention to the organisation of a reliable after-sales service network, promotion of the DFM brand in the market, certification and the expansion of the model range. The parallel development of two segments: commercial and passenger transport will improve the recognition and the reputation of the DFM brand as a whole, according to Dongfeng Motor.